How location-based weather and user-optimized targeting helped increase the conversion value by 23.48% Case Study

Based in Hannover, Germany, is one of the leading online tire and wheel retailers. The company offers a wide range of tires and rims from different manufacturers, brands, and models. The success of is based on a broad selection, low prices, excellent customer service and a customer-first strategy.

By adapting to the needs and wants of customers, has been able to offer attractive deals and a smooth shopping experience all year round. As a result, customers shop at even in the off-season to meet their tire needs. This not only helps to increase sales in the slower months, but also strengthens customer loyalty in the long term – a win-win situation for and its customers.


Conversion value increased by 23.48%

In our case study, you will learn how successfully combined location-based weather with a user-optimized approach and how the preceding testing was structured – with the result of a 23.48% increase in conversion value! 

With trbo, you can implement a wide range of other measures that have been proven to increase the performance of a website and lead to long-term success.


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