Category: Knowledge

An illustration of a woman using a laptop and interacting with a customer service chatbot on a large smartphone screen.
Conversational Commerce: More Than Just a Chatbot
Conversational commerce is changing how brands sell and build relationships. Discover how to get started...
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Empathic Personalization: Why Emotionally Intelligent UX Drives Better Results
Personalization is not just about relevance, it’s about resonance. Discover how empathic personalization...
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Man presenting a website with text, surrounded by data icons for B2B personalization.
B2B Personalization Starts With Smarter Data Use
B2B buyers expect more than static pages and one-size-fits-all content. Learn how smarter use of data...
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op 3 entry banner designs for starting an e-commerce store
The Three Best Entry Banners to Start with Onsite Personalization
Looking to boost conversions? Entry banners are an effective way in onsite personalization to get started...
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Header image 5 bad reasons not to personalize
5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)
Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier,...
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Header image: AI-Generated Content for Onsite Personalization
Why AI-Generated Content Is a Game-Changer for Onsite Personalization
AI-generated content isn't just a trend. Learn how AI-powered copy is reshaping personalization and scaling...
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Headerimage Why Relevance Beats Discount in E-Commerce
Why Relevance Beats Discounts in E-Commerce Personalization
Discounts grab attention – but relevance drives action. Learn why relevance beats discounts in e-commerce...
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Campaign Planning with Structure: Your Roadmap to Success with trbo
Discover how to build a successful personalization campaign step by step with your trbo Client Success...
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Headerimage Statistics
Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing
What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for...
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Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing
Having the right test setup is essential for testing your website. Let us show you the best practices...
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llustration of a blue and orange backpack with a laptop, globe, books, and graduation cap, symbolizing education
Master Seasonal Shopping with trbo: Personalization, Bundles & Conversion-Driven Features
As families gear up for a new academic season, the U.S. retail market is projected to surge from $32 billion...
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Blogbeitragsbild zu trbo Personalize – Mehr als nur Personalisierung.
trbo Personalize – More Than Just Personalization
trbo Personalize can do much more than customize your website's content for individual users. It has...
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