Website personalization informed by data, led by people

Meet Felix Schirl, the mastermind behind trbo. With over 20 years of experience in online marketing and MarTech, Felix has dedicated his career to helping businesses cut through the noise and reach their customers in a unique, personalized way. Frustrated with the limitations of traditional ecommerce tools, Felix identified a need for more flexibility in the ways marketers personalized customer experiences while working at a company measuring and optimizing traffic acquisition channels. This sparked the idea for trbo, empowering marketers to make changes to their site with ease and virtually no coding,for over a decade. Felix's analytical mind and openness to new ideas not only drive the development of the product but also foster a culture of continuous improvement and innovation at trbo, ensuring the company stays at the forefront of website personalization.

Meet Anna-Katharina Knarr, the Chief Customer Officer of trbo in EMEA. With over a decade of digital expertise under her belt, Anna is passionate about building strong relationships with her clients and truly understanding their businesses. She's a serial networker and a regular at all important ecommerce events, often taking the stage to give talks. Her dedication to customer care makes her an intangible member of trbo’s leadership team.

Meet Philipp Kastl, the Chief Technical Officer of trbo. With over 16 years of experience in software development, Philipp is a master at piecing together the many details that make the big picture work. His philosophy of considering every opinion and always understanding the purpose behind a piece of software is key to developing products that are not only technically sound but also user-friendly. With his expertise and dedication to creating great products, Philipp is an invaluable member of the trbo leadership team.

Meet Kira Schirl, the COO of trbo. With over 14 years of experience in online marketing and e-commerce, Kira is a true jack-of-all-trades, comfortable in any role that needs to be filled. Whether it's in marketing, human resources, or product development, Kira is dedicated to getting things done and achieving results. Her focus on process and output-oriented thinking helps to drive the success of the trbo team. Her vast knowledge and expertise in online marketing and e-commerce make her an invaluable member of the leadership team at trbo.