Website personalization informed by data, led by people

In highly competitive landscapes across industries, we know that an exceptionally personal experience for each website visitor could make all the difference in elevating your business above the rest. So we developed a solution that would empower our clients to become the digital concierge their customers need.
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Our vision is to offer a technology that is always a step ahead of the current and future challenges facing shop operators

We develop our features in close cooperation with our customers to always accommodate their adapting needs. We strive to be highly innovative and address daily business issues with the highest level of service.


As the trbo tool grows and evolves, so does our passionate team of experts. We embrace an open door policy and flat hierarchies to not only empower our employees to achieve their full potential, but to always prioritize results for our clients.

Felix Schirl

Founder & CEO
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Meet Felix Schirl, the mastermind behind trbo. With over 20 years of experience in online marketing and MarTech, Felix has dedicated his career to helping businesses cut through the noise and reach their customers in a unique, personalized way. Frustrated with the limitations of traditional ecommerce tools, Felix identified a need for more flexibility in the ways marketers personalized customer experiences while working at a company measuring and optimizing traffic acquisition channels. This sparked the idea for trbo, empowering marketers to make changes to their site with ease and virtually no coding,for over a decade. Felix's analytical mind and openness to new ideas not only drive the development of the product but also foster a culture of continuous improvement and innovation at trbo, ensuring the company stays at the forefront of website personalization.

"I am driven by passion to reach new heights. I seek inspiration from others and also strive to inspire my team."
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Felix Schröder

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Meet Felix Schröder, Co-Chief Executive Officer of trbo. With seven years of prior experience as the CEO of Chatchamp, Felix brings entrepreneurial thinking and a deep understanding of the market. He is a strong advocate of a perfect onsite experience and guides the sales team in presenting trbo's extensive range of services to potential customers.
Felix’s extensive experience and outside-the-box thinking make him an indispensable asset to the leadership team.

"I genuinely believe in trbo's product suite, which is designed to improve customers' online experience and create a more user-friendly digital world."
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Anna-Katharina Knarr

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Meet Anna-Katharina Knarr, the Chief Customer Officer of trbo in EMEA. With over a decade of digital expertise under her belt, Anna is passionate about building strong relationships with her clients and truly understanding their businesses. She's a serial networker and a regular at all important ecommerce events, often taking the stage to give talks. Her dedication to customer care makes her an intangible member of trbo’s leadership team.

"I've always wanted to represent a brand and product that I love and that truly excels in its area. At trbo, I have the opportunity to do just that alongside a team of incredibly talented and fun people. It's the perfect combination!"
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Felix Belau

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Meet Felix Belau, trbo's Chief Product Officer. With over a decade of experience in Product & Software Development, Felix brings an entrepreneurial mindset and a passion for crafting solutions. Known for his positive, empathetic and humorous nature, Felix strives to be a better person and leader who motivates his team and celebrates its success. When he's not immersed in developing features, improvements or fixing bugs, Felix enjoys grounding himself with a tour in his self-made VW Bus, affectionately called ‘Herbert’.

"I’m driven by the challenge of creating products that deliver substantial impact for clients while providing an exceptional user experience."
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Philipp Kastl

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Meet Philipp Kastl, the Chief Technical Officer of trbo. With over 16 years of experience in software development, Philipp is a master at piecing together the many details that make the big picture work. His philosophy of considering every opinion and always understanding the purpose behind a piece of software is key to developing products that are not only technically sound but also user-friendly. With his expertise and dedication to creating great products, Philipp is an invaluable member of the trbo leadership team.

“Just because something is working doesn’t mean it can’t be improved.”
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Kira Schirl

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Meet Kira Schirl, the COO of trbo. With over 14 years of experience in online marketing and e-commerce, Kira is a true jack-of-all-trades, comfortable in any role that needs to be filled. Whether it's in marketing, human resources, or product development, Kira is dedicated to getting things done and achieving results. Her focus on process and output-oriented thinking helps to drive the success of the trbo team. Her vast knowledge and expertise in online marketing and e-commerce make her an invaluable member of the leadership team at trbo.

“trbo is the perfect mix of people and product that drives me to make the most out of every day. Each stride we make as a company makes it all the more worth it.”
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Meet our Experts

Each trbo client enjoys access to a dedicated personalization consultant that can provide strategic recommendations and empower you to make independent decisions that serve your business goals.

Join the trbo Team

If you’re eager to tackle challenges and enjoy working in a vibrant, collaborative, and fast-paced environment, you might be a great fit for our growing team.

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Have a question?

Leave us a message and one of our trbo experts will reach out. We look forward to hearing from you!​