Following the previous post, this second installment explores how personalization transforms product discovery and prevents customers from slipping away in complex catalogs.
When Shoppers Can’t Find What They Want, They Leave
Even the best products won’t convert if they’re hard to locate. In this post, we dive into how personalized navigation and discovery improve shoppers’ experience and overall conversion.
The Search Struggle Is Real
Static search functions and complex navigation frustrate users. Shoppers expect intuitive, guided paths, particularly on complex or content-rich sites.
Why Poor Discovery Hurts Performance
- High bounce rates when nothing grabs attention
- Low conversions when products stay out of sight
- Hidden gems go unbought, missing revenue opportunities
Smarter Discovery with Personalization from trbo
Retailers using trbo’s personalization platform are helping customers discover products faster, with guided, intuitive experiences that drive measurable growth. Here’s how it works:
- Smart On-Site Search: Using natural language processing and real-time intent signals, search results adapt instantly based on behavior and context, helping shoppers find relevant products without frustration.
- Guided Selling Tools: Quizzes, product finders, and fit assistants help users narrow their choices, making complex decisions easier and increasing confidence to buy.
- Personalized Category Pages: Category content updates dynamically, showing reordered products, targeted banners, and live filters based on user segments and preferences.
- Behavior-Based Filtering: Filters adjust in real time based on clickstream data, browsing history, and affinity signals, making each search smarter as users continue to shop.
Real Results from Smarter Discovery
- Jean & Len achieved a 57% increase in conversion rate by leveraging trbo’s guided selling feature (Jean & Len case study)
- Sanicare Apotheke increased its conversion rate by 11.39% by showing personalized product recommendations to specific niche target groups (Sanicare Apotheke case study)
Final Thought: Make Product Discovery Effortless
Personalization is more than recommendations – it’s creating a seamless journey where users quickly find exactly what they want.
Coming Up Next in the Series – “Beyond the Browse: Keep Shoppers Engaged with Dynamic Content”, we’ll explore how real-time messaging and personalized content keep visitors browsing instead of bouncing.
Guide More Shoppers to the Right Products
Let us show you how trbo’s guided selling and smart filters help your customers find what they need, faster, and with more confidence.
Book a discovery session with our team today.