An annoyance for many online shops: users browse through the online shop, even add products to the shopping cart, but suddenly leave the website without making a purchase. Shopping cart abandonments are not only annoying, but also cost businesses sales revenue. So, how can shopping cart abandonment be avoided?
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Our customer Oui was also confronted with this question – so we set up an A/B test together: Does an exit intent overlay help prevent shopping cart abandonment and increase the conversion rate?
25% Conversion Rate Increase with an Exit Intent OverlayÂ
If users already had placed products in their shopping cart and then threatened to leave the page – e.g. by clicking on the closing icon in the browser – an exit intent overlay was triggered. This overlay reminded them of the products in their shopping cart and encouraged them to continue shopping.
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Would you like to see the overlay in action? Have a look at our YouTube video.
The results of the A/B test show quite clearly that exit intent overlays are well worth it when shopping cart abandonment is imminent. The conversion rate, but also the user value, were significantly increased.
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For the results and the setup of the test, take a look at our new case study with Oui.