The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are implemented quickly and easily. Whether for seasonal occasions, as a new customer promotion or loyalty bonuses – voucher promotions are an inflationary marketing tool in webshops as well as offline. The consequence: customers already expect price reductions all the time.
The aimless use of vouchers can mean a real loss for webshop operators. Felix Schirl proposes five actions to allow shops to take a more targeted approach:
Read more at: www.absatzwirtschaft.de (German)