What Exactly is Guided Selling?

Guided Selling

The retail and e-commerce marketplace is growing increasingly competitive, with individual brands rapidly expanding their product ranges. This can often overwhelm customers, causing them to abandon the purchase process or choose unsuitable products, leading to long-term dissatisfaction. Additionally, some customers leave the process to seek advice from experts or friends and family. In this blog post, we will explain Guided Selling, why it is beneficial, and how it can help you avoid these issues in your online store.

This is what Guided Selling can do 

Guided Selling helps your company advise potential buyers, guide them through the product selection, and lead them to a purchase decision. The goal is to give your customers the feeling that they are receiving individualized and personalized advice, similar to that of a salesperson in a store. Questions about products or processes are presented in an easy-to-understand and engaging way. The result is a user profile that serves as the basis for product recommendations. Guided Selling recommends exactly the right products for your customers.

How does Guided Selling work?

Guided Selling brings the consultative process from the brick-and-mortar store to the world of e-commerce. Initially, visitors to your website are asked about their needs and goals so that you can provide them with expert advice and suggest suitable offers. Guided Selling solutions interact with your users in an interactive dialogue and build a user profile in just a few steps, which is then used to make appropriate product suggestions.

One option is to deploy a chatbot in your online store that listens to your users’ needs. Additional informative content such as short videos or images can be displayed during the consultation process to support the consumer. This increases the quality of the advice and makes the consumer feel well-informed. After the consultation, suitable product suggestions are delivered almost in real-time. Another approach is using an in-page advisor, which utilizes a questionnaire to determine the right item from a large number of products.

Guided Selling & Personalization – The Perfect Combination 

Are you already using personalization in your online store? Personalization and Guided Selling can be the perfect combination for successful customer service and a unique shopping experience. Thanks to the chatbot, customer data can be enriched and personalized recommendations can be made not only when interacting with the chatbot – the entire website can be tailored to the user’s interests. This can be done through relevant content on the home page, product recommendations on a product detail page, or by sorting category pages according to the user’s needs. For example, if a user has indicated in their interaction with the chatbot that they are looking for short denim shorts, the denim shorts can appear higher on the “Jeans” category page, while the long denim shorts slide to the bottom. 

Combine trbo Advise and trbo Personalize and give your customers not only exceptional advice during the buying process, but also a shopping experience like no other. 

What are the advantages of Guided Selling?

Guided Selling increases customer satisfaction by helping them find the right product quickly. This translates into higher conversion rates and longer sessions:

  • 5x higher conversion rate: Users who complete the guide convert 5x more often on average.
  • +5 minutes longer session: Users who interact with the chatbot stay in the store for an average of 5 minutes longer.
  • 10% activation rate: 10% of site visitors start a product consultation (when integrating a chatbot).

Guided Selling provides you with the benefits of a top-notch, 24/7 sales associate with the knowledge and expertise to make personalized product recommendations. This is especially valuable as shoppers increasingly look online for information and assistance, and the overwhelming choice of products can make this help invaluable. Discover the benefits of how our customer Jean & Len, increased their conversion rate by 57% using the Guided Selling solution!

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