Up to 1050% increase in CTR by leveraging influencer campaigns: Our new case study with ECCO

ECCO Case Study influencer campaigns trbo

 

Constant innovation in both products and marketing is one of the pillars of our customer ECCO’s strategy. To increase brand awareness and introduce more trendy styles to new and future female customers, ECCO works with social media influencers. To promote the fall/winter collection, ECCO collaborated with fashion and lifestyle influencers in many countries.

 

In order to derive the biggest impact from the influencer collaboration, overlays with the influencers’ faces and products were implemented on the website. A test with trbo was set up to evaluate which variant of overlay would perform better with users.

 

Up to 1050% increase in CTR through influencer overlays

 

ECCO designed two variants of overlays addressing users with the influencer’s face and products. These were set up to be shown only in the Women’s categories, as all influencers largely appealed to women. In order to be able to evaluate the results depending on the different markets and devices, ECCO set up individual overlay-campaigns in the country shops as well as individual overlays for desktop and mobile devices with trbo.

 

A multivariant test was set up to determine which version would perform better with users in terms of Click through Rate (CTR) and also conversion rate. The results were breathtaking: Compared to ECCO’s average CTR, variant 1 of the overlay saw a CTR-increase ranging from 147,47% to 1.050%

 

For more results and a detailed description of the test setup, have a look at our brand new case study with ECCO!

 

 

Click here to download

 

LinkedIn
Facebook
Twitter
Related Posts
Pop-ups are here to stay: Use them!
Pop-ups are an essential tool that, when used strategically, can help decrease cart abandonment, win...
Read More
K5 Future Retail Conference 2023 in Berlin: trbo and Chatchamp will be there!
Only a few days left until the K5 Future Retail Conference 2023 in Berlin. Meet trbo and Chatchamp experts...
Read More
The rise of Zero-Party Data – our new whitepaper
With the end of third-party cookies, zero-party data is coming into the spotlight. Read our whitepaper...
Read More
Categories
Previous
Next
en_USEN