E-commerce in Germany is constantly growing. According to EHI and Statista, the top 1,000 online shops generated 42.8 billion euros in 2017 – an increase of 8.1 percent. Still, the largest revenues are generated by the largest players – smaller shops have more and more difficulties to establish themselves. In the end, only those using their collected data in a holistic way will win, leading to an exact knowledge of (potential) customers. Therefore, a personalized and targeted user approach across all devices is an absolute must for shop operators. This is where trbo comes in. The article on the topic “Start Up of the day” on etailment.de shows how.
Curious? Follow this link (German).