Plea for more sense of proportion in discount campaigns

The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are implemented quickly and easily. Whether for seasonal occasions, as a new customer promotion or loyalty bonuses – voucher promotions are an inflationary marketing tool in webshops as well as offline. The consequence: customers already expect price reductions all the time.

The aimless use of vouchers can mean a real loss for webshop operators. Felix Schirl proposes five actions to allow shops to take a more targeted approach:

Read more at: www.absatzwirtschaft.de (German)

LinkedIn
Facebook
X
Related Posts
Predictive Personalization: Meet Needs Before They Arise
In e-commerce, it's not just about what you show – it's when and how you show it. That's where predictive...
Read More
Re-Commerce & Sustainability: Personalization for a Greener E-Commerce
In a digital world of one-click checkout, same-day shipping, and low-cost mass production, consumer behavior...
Read More
Creating the Perfect Online Furniture Shopping Journey: Personalization and Bundling
The global furniture market is expected to generate a revenue of US$767.6 billion by 2025, with a steady...
Read More
Categories
Previous
Next