More than half of all online shoppers (52%) now make their purchases via mobile devices. And a quiet big amount begins with a product search: In Germany, Google is the number one starting point for 76% of users when searching for products online. After all, it is convenient, as Google Shopping Ads immediately provide a comparability of offers in terms of price. Thus, a lot of mobile traffic from Google Shopping ends up on the product detail pages of the online shops. These have to be optimized accordingly.
As the German market leader in experience gifts, our customer mydays’ mission is to offer the best experience to every customer. Of course, this also applies to the experience on the website – for each and every customer.
21% conversion rate increase – how did mydays manage this successful optimization for google shopping entries?
When users enter a product detail page via Google Shopping Ads, it is important to recommend additional alternatives to users, in order to keep the bounce rate as low as possible. Optimizing the entry point also lead to an increase in the conversion rate.
The test was set up as a multivariate test on mobile devices only. Displaying additional recommendations above the product details that was accessed via Google Shopping was the way to go. Thus, the users saw either inspirations for different gift categories or other suitable experiences from the same category. Since mydays’ offers vary greatly from region to region, the user’s location was also taken into consideration within additional recommendations.
The result: enhancing the product detail page with recommendations from the same category increased the conversion rate by 21%.
You can read all about the exciting and in the end very successful test setup and other key figures in our newest case study with mydays!