Plea for more sense of proportion in discount campaigns

The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are implemented quickly and easily. Whether for seasonal occasions, as a new customer promotion or loyalty bonuses – voucher promotions are an inflationary marketing tool in webshops as well as offline. The consequence: customers already expect price reductions all the time.

The aimless use of vouchers can mean a real loss for webshop operators. Felix Schirl proposes five actions to allow shops to take a more targeted approach:

Read more at: (German)

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