Case Study – How LILLYDOO generated a higher click-trough rate on the newsletter sign-up form


LILLYDOO is a manufacturer of skin and environmentally friendly diapers and care products for babies. The climate-neutral company’s products are offered in several European countries and can be easily delivered to the doorstep by postal service or purchased at the drugstore around the corner.


Learn more and read our case study now


To keep customers regularly informed about baby products and news, they can sign up to subscribe to the newsletter on the website. 


25.74% higher click-through rate on the newsletter subscription form


Lillydoo’s goal was to get more customers interested in the newsletter and thus stay in constant contact with their customers. 


Read in our case study how the diaper manufacturer implemented the testing with trbo. The use of A/B tests makes it possible to test new page elements in an uncomplicated way before they are integrated in the longer term. Find out how significant the results were and how LILLYDOO is currently using the resulting insights. 


Click here for download



Related Posts
The Everyday Impact of Customer Experience: Fashion Industry
Do you know how to improve the customer journey on your website? Let's look at the fashion industry.
Read More
trbo Insights – Jihad Habiballah's Favorite Feature
Learn more about Jihad's favorite trbo feature, the Click-in channels.
Read More
The 4 Fits: Choose the right tool for your online store
Follow our guide to finding the right tool for your online shop with the four fits.
Read More