The Personalization Platform trbo is reinforcing its Management Team and Expanding its Product Portfolio
![Felix Schröder & Felix Belau](https://www.trbo.com/wp-content/uploads/2024/02/trbo_Felix-Schroder-und-Felix-Belau-1024x576.jpeg)
Onsite-personalization platform trbo announces new Senior Vice President North America
![Foto Tom Hatton](https://www.trbo.com/wp-content/uploads/2023/04/Foto_Tom_Hatton_K-1024x1024.jpg)
Onsite personalization platform trbo joins MACH Alliance
![MACH Alliance Member](https://www.trbo.com/wp-content/uploads/2023/03/MACH-Alliance-Header-1.jpg)
Personalization platform trbo acquires guided selling provider Chatchamp
![](https://www.trbo.com/wp-content/uploads/2023/03/trboXchatchamp_2023_blog-1024x512.jpg)
Partner Webinar with Verbolia
![Partner Webinar with Verbolia](https://www.trbo.com/wp-content/uploads/2023/02/trbo-visual-1-548x336px.jpg)
Minubo Data Day 2022
![Minubo Data Day 2022](https://www.trbo.com/wp-content/uploads/2023/02/Minubo-Data-Day-Eventbild.jpg)
DMEXCO 2022
![DMEXCO 2022](https://www.trbo.com/wp-content/uploads/2023/02/Vorschaubild_Website_DMEXCO.jpg)
Demand Side Platform (DSP)
A Demand Side Platform (DSP) is an essential technology for automated trading of online advertising space. The platform is used in so-called programmatic advertising for the purchase of advertisements by submitting bids for them. These bids are then purchased via the ad networks and exchanges connected to the DSP. If I am the highest bidder, […]
Customer Data Platform (CDP)
A Customer Data Platform (CDP) combines data from different data sources into one system. The use of a CDP thus makes it possible to create a unified customer profile from various data points. These customer profiles can in turn be used in connected channels for a holistic customer approach. Usually, meaningful segments are created from […]
Online Marketing Rockstars 2022
![Save the Date trbo at OMR 2022 Booth A4 C07](https://www.trbo.com/wp-content/uploads/2023/02/Eventbild_OMR_2022.jpg)