Productsup, trbo, and Pimcore join forces to launch the first-ever P2C Alliance and reimagine product content journeys
The Personalization Platform trbo is reinforcing its Management Team and Expanding its Product Portfolio
Onsite-personalization platform trbo announces new Senior Vice President North America
Onsite personalization platform trbo joins MACH Alliance
Personalization platform trbo acquires guided selling provider Chatchamp
Partner Webinar with Verbolia
Minubo Data Day 2022
DMEXCO 2022
Demand Side Platform (DSP)
A Demand Side Platform (DSP) is an essential technology for automated trading of online advertising space. The platform is used in so-called programmatic advertising for the purchase of advertisements by submitting bids for them. These bids are then purchased via the ad networks and exchanges connected to the DSP. If I am the highest bidder, […]
Customer Data Platform (CDP)
A Customer Data Platform (CDP) combines data from different data sources into one system. The use of a CDP thus makes it possible to create a unified customer profile from various data points. These customer profiles can in turn be used in connected channels for a holistic customer approach. Usually, meaningful segments are created from […]