Demand Side Platform (DSP)

A Demand Side Platform (DSP) is an essential technology for automated trading of online advertising space. The platform is used in so-called programmatic advertising for the purchase of advertisements by submitting bids for them. These bids are then purchased via the ad networks and exchanges connected to the DSP. If I am the highest bidder, […]

Customer Data Platform (CDP)

A Customer Data Platform (CDP) combines data from different data sources into one system. The use of a CDP thus makes it possible to create a unified customer profile from various data points. These customer profiles can in turn be used in connected channels for a holistic customer approach. Usually, meaningful segments are created from […]