Onsite-personalization platform trbo announces new Senior Vice President North America

Foto Tom Hatton

Miami, 3 May 2023 The Florida-based SaaS-company specialized in onsite-personalization trbo announces Tom Hatton as Senior Vice President North America. The position was newly created to push trbo’s growth in the focus market USA. Hatton will directly report to CEO Felix Schirl.


Onsite-personalization platform trbo has hired Tom Hatton as new Senior Vice President North America. Tom Hatton brings over 20 years of experience in the SaaS software market and has focused mainly around the growth and maturity within the e-commerce space. Over the past several years, he has led teams that have helped organizations evaluate, purchase, and implement e-commerce solutions across the globe. 


The role was newly created in order to capitalize the growth potential for trbo in the US market and reports directly to CEO Felix Schirl. Hatton will take over the responsibilities for the sales and marketing activities in North America. Priorities for the first months will be to build off the success to date around sales and marketing focused on the North America market with consistent messaging and execution around the trbo brand.


“I have been able to observe the maturation of the e-commerce market to a point where now organizations are focused on measuring true ROI on their spend so that these investments can be quantified quickly. Based on this experience, I see great potential for trbo in expanding their footprint here by helping these companies become more successful with the correct  solutions. I am truly excited for the opportunity,” says Hatton about his new role.


“This role is very important to the growth of trbo globally. We are happy to have Tom on board who brings leadership and experience to the team. With his profound knowledge of the North American e-commerce industry and his expertise with go-to-market strategies, he is a great fit for expanding the global trbo customer base,” states Felix Schirl, CEO of trbo.

Mona Philippi

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