Mapp Marketing Cloud is used by B2C and D2C companies to unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection.

Brands can continuously monitor and optimize their campaigns with Mapp’s AI-powered digital analytics platform, that helps them spot any traffic anomalies, personalize the website, find new audience segments, and activate churning customers.