Personalization

Leverage personalized content and automate personalization across the entire user journey, with trbo’s cutting-edge personalization software.

Experience seamless onsite personalization that transforms your shop into an engaging, dynamic website. From personalized homepages to customized website interactions, our solutions enhance the experience of every visitor. Deliver individually tailored experiences and thus increase conversion rates, shopping cart values, and more!

+11%

Conversion Rate

+23%

Conversion Value

+15%

user value

Dynamic Content Customization 

Customers want to see content that corresponds to their preferences in real time. For example, someone looking for accessories will more likely be shown handbags, while a person looking for shoes is shown other content – in line with their respective preferences.

Personalized approach to existing customers

Returning customers can be recognized at the beginning of their session and rewarded directly for their loyalty. The use of a personal welcome message including their name after login can also convey that the store knows and values the customer.

Personalized targeting of unknown users

Even unknown users can be addressed in a personalized manner. For example, the traffic channel reveals a lot about the user: Is the customer price sensitive or brand savvy? The deal hunter can be pointed to an existing sale, the product specialist could receive comprehensive information about the product to help make a buying decision.

Targeted motivation of recurring customers

Return visitors offer great potential if they are specifically targeted. It is worthwhile to prominently display the “forgotten” shopping cart from the previous visit or the most recently viewed articles. This way, the offers are directly in view again despite shop hopping.

Personalization in action!

Learn more about how reifen.com increased their conversion value by 23.48 %!

trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.


trbo Personalize


Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation

See the trbo toolbox

The technical base

Personalization

The trbo onsite personalization helps you predict the interests of new and existing customers in real time. You’ll be able to display the right content at the right time in the best possible place, thanks to complex and self-optimizing algorithms. These analyze user data (e.g. traffic channel, purchase history, place of residence or local weather).

Dynamic segmentation enables targeted grouping of users by behavior, interests, and preferences. This makes it possible to test different content versions in a targeted way – and find out which approach works best.

Machine learning uses algorithms and data analytics to automatically identify user patterns and preferences to optimize the customer experience. With trbo, you can use this powerful tool to further refine your testing strategies.

By using Big Data in conjunction with trbo, you get the opportunity to tailor your testing strategies even more precisely to the individual needs of your users and thus sustainably improve their user experience.

The size of your target group often defines the duration for a significance. Anyhow, a test is always worth a try, from a user base of 100 users up to millions, as long as there is a hypothesis underlying.

The click-in channel is an important data collection related to dynamic segments, as specific content and offers can be developed there.

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!