Despite the summer heat, we haven’t been resting but have been busy working on new content for you. In collaboration with the industry service Location Insider and our customer Foodist, we have once again produced an exciting and informative whitepaper on the subject of testing.
How Foodist improves the shopping experience with testing
The Hamburg-based company Foodist has set itself the task of expanding the taste horizons of its customers. However, this is achieved not only through exceptionally good food; there is much more to Foodist’s formula for success. To ensure that its 700,000 registered customers always have a positive shopping experience, Foodist regularly tests its campaigns.
What is tested and why A/B and multivariant tests help Foodist to be successful is revealed by Lisa Eßman from Foodist. In addition, our CEO Felix Schirl reveals in an interview how personalization, optimization and testing are connected.
Get inspired and don’t miss any exciting and important information about testing!