HOW TRIGEMA ACHIEVED A 6 PERCENT HIGHER USER VALUE
The long-established company TRIGEMA has been operating its own online shop since 2004 - in 2017 the web shop was completely overhauled. Even after the relaunch, TRIGEMA continues to work on improving the user experience on the website continuously. This also includes an appealing and easy-to-use search function. TRIGEMA decided to investigate a change in the search slot layout as part of an A/B-test.
The change in the layout of the search function in the TRIGEMA shop led to a 6 percent higher user value and a 4 percent higher conversion rate.
HOW AIRLINE HOLIDAYS INCREASED THE NUMBER OF NEWSLETTER SUBSCRIBERS BY 152 PERCENT
The primary campaign goal of airberlin holidays (now airline holidays) was to increase the number of newsletter subscribers. The aim was to gain more readers that are interested, who were then induced to visit the website again and, finally, make bookings with the help of the attractive travel offers, discount campaigns and prize games in the newsletter.
With the help of targeted trbo layers for lead generation, the travel provider airberlin holidays (now: airline holidays) was able to increase its newsletter registrations by 152 percent.
HOW ROSE BIKES REDUCED THE BOUNCE RATE BY 9.5 PERCENT
Like many other online shops, ROSE Bikes GmbH faced the challenge of reducing the high bounce rate among users who came to the web shop specifically via Google Shopping Ads or Product Listing Ads (PLAs). The goal of the campaign with trbo was to reduce the bounce rate of these expensively bought in users with the help of a smart website entry, not only encouraging them to stay, but to buy successfully.
Together with trbo, Rose Bikes created an improved page entry for users of Google Shopping Ads. This reduced the bounce rate by 9.5 percent.
HOW L'ORÉAL INCREASED THE CONVERSION RATE BY 30 PERCENT
Adapted to the growing mobile use of consumers, Urban Decay, a cosmetics brand of L'ORÉAL Deutschland GmbH, had also set itself the goal of boosting sales via mobile devices. In order to provide customers with an improved mobile shopping experience, the brand's shop was to be optimized with minor adjustments that could be implemented quickly in the best possible way. In addition, one of the shop's other goals was to increase the average shopping basket value.
Through targeted A/B testing on mobile pages, L'Oréal was able to improve the conversion rate by 30 percent with trbo.
HOW GALERIA KAUFHOF IMPROVED ITS USER VALUE BY 23 PERCENT
Like many other shops, Galeria Kaufhof also faces the challenge of turning users purchased via search engine advertising into valuable customers. The problem: SEA users in principle only saw the advertised product in the focus of the product detail page on the homepage of www.kaufhof.de. If the selected product was not to the user’s taste, he usually clicked back to the search page and was thus lost to the shop.
By displaying alternative product recommendations when entering via SEA-ads, Galeria Kaufhof was able to increase user value by 23 percent with the help of trbo.
HOW MYDAYS INCREASED THE CONVERSION RATE BY 6.9 PERCENT
mydays offers a large number of products which vary strongly from region to region and which are also sold depending on the different interests of the users. The aim of the test of a recommendation engine on the homepage was to be able to address both new and returning users precisely and, thus, to increase the conversion rate significantly.
By showing perfectly tailored recommendations, the conversion rate of mydays could be increased by 6.9 percent with the help of trbo.
HOW MEDION WAS ABLE TO INCREASE THE USER VALUE BY 20 PERCENT THROUGH THE INSERTION OF EXIT INTENT LAYERS
Like many retailers, MEDION faced the challenge that (potential) customers browse the web shop, click on some products and then leave the shop again. MEDION, therefore, decided to test the insertion of an Exit Intent Layer as part of an A/B-test.
By applying an Exit Intent Layer, Medion was able to increase the user value by 20 percent.