Conversion Rate Uplift & Bounce Rate Decrease: Goals our customers achieved
Personalization and optimization are a definite must for online shops and websites. But what are the actions to take and how can they be implemented? Together with our customers we work on that every day. By testing, we can provide statistically valid evidence of different implementations and their success.
In this eBook, we present a wide variety of case studies of how our customers use trbo to increase important KPIs such as conversion rates and user value.
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How THOMAS SABO increased the conversion rate by 22% with matching product recommendations
Founded in 1984, THOMAS SABO is a leading international jewelry company. In addition to its core segment of elaborately handcrafted jewelry made of 925 sterling silver, THOMAS SABO designs and sells watches and sunglasses. Around 1.2 million customers visit the website www.thomassabo.com every month.
Learn how the THOMAS SABO team works with trbo to constantly improve the user experience and increase conversion rates by integrating recommendations for additional products on category pages in our case study.
19.1% INCREASE IN CONVERSION RATE WITH DATA-DRIVEN RECOMMENDATIONS ON CATEGORY PAGES
In 2012, the sisters Sabrina Schönborn and Laura Gollers founded SugarShape. The company's goal: the perfect-fitting bra and bikini for every size and shape. The product range is thus extensive. At the same time, this diversity presents a major challenge: customers need advice that is tailored to their needs, as well as product recommendations that fit them individually.
Together with trbo and the business intelligence provider minubo, a test of data-driven recommendations on category pages was carried out.
With these recommendations, Sugar Shape was able to increase the conversion rate by 19.1%.
Read more on the test setup and information about improving other important KPIs in our case study.
HOW FARMACIA MORLÁN INCREASED THE CONVERSION RATE BY 14.67% WITH RECOMMENDATIONS ON THE MOBILE HOMEPAGE
Farmacia Morlán is a traditional pharmacy that started its online-shop www.farmacia-morlan.com in 2014, becoming a pioneer in the e-pharmacy sector in Spain.
Together with trbo and the eCommerce consultancy Emred, Farmacia Morlán conducted a test to determine the best possible recommendations on the homepage on mobile devices. Would a recommendation featuring personalized recommendations via trbo increase the mobile performance and important KPIs such as the Conversion Rate and the User Value compared to the previously integrated recommendation?
By implementing personalized recommendations on the homepage, Farmacia Morlán increased the Conversion Rate and User Value significantly.
UP TO 1050% INCREASE IN CTR: HOW ECCO LEVERAGES INFLUENCER CAMPAIGNS TO DRIVE IMPORTANT KPIS
Founded in Denmark in 1963 ECCO has grown into becoming one of the world’s leading shoe brands with products sold in over 89 countries.
The Danish manufacturer uses trbo to create outstanding experiences in their online shop. An influencer campaign was set up and tested with trbo to evaluate whether overlays featuring different influencers would improve the Click Through Rate (CTR) on the website in different countries.
By leveraging influencer campaigns as overlays on the website, ECCO's CTR but also the conversion rate were positively impacted.
How Green Petfood uses recommendations to increase the Conversion Rate by 17%
Green Petfood is part of the family business ERBACHER the food family, one of the leading manufacturers of super premium pet food in Europe.
The premium manufacturer uses trbo to make shopping on greenpetfood.de seamless, easy and pleasant. A test set up with trbo was to confirm the hypothesis that additional recommendations on product detail pages improve the conversion rate and ultimately sales.
Through the integration of additional product recommendations by trbo, the conversion rate could be increased by 17%.
HOW SCHLAGER.DE INCREASED THE CTR BY 75%
With up to 6.2 million visitors and 18 million page views per month, schlager.de is Germany's largest music portal.
schlager.de relies on trbo to optimize the user experience on the website and thus increase user engagement. In a test, more attention was to be drawn to the burger menu with additional news categories in order to optimize click rates here.
The vibrating burger menu implemented by trbo increased the click-through rate (CTR) by 75%.
25% INCREASE IN CONVERSION RATES BY TRADITIONAL FASHION BRAND OUI
One challenge many online retailers face is shopping cart abandonment. Oui questioned whether an overlay would not only prevent shopping cart abandonment but actually increase the conversion rate.
With the help of trbo, a so-called exit intent overlay was integrated and tested. The shopping cart reminder significantly increased both the conversion rate and user value.
How LaShoe increased conversion rate by 29.8% with the trbo Recommendation Engine
Even before using trbo, LaShoe displayed recommendations on product detail pages. However, these were previously filled manually with a lot of effort. Filling and displaying recommendations automatically via the trbo engine saved time.
In an A/B test, it was examined whether product recommendations with trbo's AI-supported recommendation engine would also deliver better results.
By incorporating trbo's recommendations, LaShoe was able to increase conversion rate by 29.8%.
MOBILE FIRST AT MYDAYS: 21% CONVERSION RATE INCREASE THROUGH TARGETED OPTIMIZATION WHEN ENTERING VIA GOOGLE SHOPPING
Many users have their first contact with the mydays website through an entry via Google Shopping ads. Here it is important to recommend additional services such as alternative products to users in order to keep the bounce rate low. Together with trbo, mydays tested whether displaying specially tailored alternative products on mobile devices also leads to an increase in the conversion rate.
The result: If recommendations from the same category were displayed, the conversion rate increased by 21%.
Home & Living
How Fackelmann increased the conversion rate by 17% with simple references to product sets
With personalization and optimization by trbo, Fackelmann is constantly working on making the customer experience in the online shop www.fackelmann.de even better. This also includes drawing the users' attention to suitable offers. But does the suggestion of product sets succeed in encouraging customers to make a purchase? This is exactly what Fackelmann wanted to find out with the help of trbo.
Displaying the information on the availability of a set-offer where users could make a bargain led to a 17% increase in the conversion rate.
25.8% UPLIFT IN THE CONVERSION RATE WITH DIRECT LINKS TO THE SHOPPING CART
At www.blau.de, the available mobile plans are clearly presented in so-called rate steps, which clearly communicate the advantages of the different plans. This is integrated directly on the homepage to give users the opportunity to make a purchase quickly. The individual rates on the rate steps link to the product detail pages. Telefónica tested with trbo whether the introduction of a direct entry into the shopping cart via the rate steps leads to a higher conversion rate.
The direct entry into the shopping cart enabled Telefónica to significantly increase the conversion rate and record strong uplifts in the entire funnel.
6.8% Conversion Rate Increase - HOW ERLICH TEXTIL TAKES inactive USERS BACK INTO THE BUYING PROCESS
A large number of users add products to their shopping cart thus using it as a sort of wishlist. This is often the case even if there is a corresponding function in the store - as is the case on www.erlich-textil.de. The goal of the test of an animated inactive tab was to find out the following: Does the visual emphasis of the tab cause users to resume their purchasing process and, in the best case, complete the purchase? Or will the animation fail to bring about any resumption of the purchasing process at all?
With the help of trbo, the inactive tab was implemented and tested. The success was quickly visible: both conversion rate and conversion value increased significantly.
Conversion Rate Uplift by 9% - OUI USES THE PERSUASIVE POWER OF THE COMMUNITY WITH SOCIAL PROOF ELEMENTS
Oui has been asking itself for some time whether the motivational elements known from the travel sector also work in the fashion sector. They show the number of views and purchases of individual products in the online store. The goal: to use similar group motivation elements to motivate users to increase their shopping cart value and make more purchases.
With the help of trbo, such a group motivation element was displayed. This significantly increased the conversion rate and user value - both on desktop and on mobile devices.
How beck-shop.de improved the conversion rate by 19% with recently viewed products on the homepage
Returning to the online shop and re-entering the shopping process should be made as simple as possible for those users who have already visited and viewed publications on the website. The goal of this implementation by trbo was to increase the probability of purchase.
Displaying the last seen products on the homepage resulted in a 19 percent higher conversion rate across all devices.
SONNENKLAR.TV: INCREASE SALES PER VISITOR BY 15.7% WITH EXIT INTENT VOUCHERS
The TV station sonnenklar.TV has been around since 2003 - as part of a multichannel strategy, trips can also be booked in travel agencies, via call centers and online. Competition is fierce here, which is why the FTI Group, to which sonnenklar.TV is a part of since 2007, is continuously working to further optimize the booking experience on the website and make it even more pleasant.
With the help of trbo, booking cancellers were shown Exit Intent vouchers. This significantly increased the conversion rate, revenue per visitor, and margin per visitor.
How getnow increased the conversion rate by 31% by including recommendations in the shopping cart
Founded in 2015, the aim of the online supermarket getnow was to provide customers with a new and better shopping experience. The products bought online are delivered straight from a store of partner METRO to the customers – corporate and private customers alike. At the end of 2018 the online shop was relaunched. Since then, getnow has been constantly working on improving the shopping experience of the users on the website.
With the help of trbo, product recommendations were displayed in the shopping cart and getnow was able to increase its conversion rate by 31 percent.
HOW AIRLINE HOLIDAYS INCREASED THE NUMBER OF NEWSLETTER SUBSCRIBERS BY 152%
The primary campaign goal of airberlin holidays (now airline holidays) was to increase the number of newsletter subscribers. The aim was to gain more readers that are interested, who were then induced to visit the website again and, finally, make bookings with the help of the attractive travel offers, discount campaigns and prize games in the newsletter.
With the help of targeted trbo layers for lead generation, the travel provider airberlin holidays (now: airline holidays) was able to increase its newsletter registrations by 152 percent.
HOW ROSE BIKES REDUCED THE BOUNCE RATE BY 9.5%
Like many other online shops, ROSE Bikes GmbH faced the challenge of reducing the high bounce rate among users who came to the web shop specifically via Google Shopping Ads or Product Listing Ads (PLAs). The goal of the campaign with trbo was to reduce the bounce rate of these expensively bought in users with the help of a smart website entry, not only encouraging them to stay, but to buy successfully.
Together with trbo, Rose Bikes created an improved page entry for users of Google Shopping Ads. This reduced the bounce rate by 9.5 percent.
HOW L'ORÉAL INCREASED THE CONVERSION RATE BY 30%
Adapted to the growing mobile use of consumers, Urban Decay, a cosmetics brand of L'ORÉAL Deutschland GmbH, had also set itself the goal of boosting sales via mobile devices. In order to provide customers with an improved mobile shopping experience, the brand's shop was to be optimized with minor adjustments that could be implemented quickly in the best possible way. In addition, one of the shop's other goals was to increase the average shopping basket value.
Through targeted A/B testing on mobile pages, L'Oréal was able to improve the conversion rate by 30 percent with trbo.
HOW GALERIA KAUFHOF IMPROVED ITS USER VALUE BY 23%
Like many other shops, Galeria Kaufhof also faces the challenge of turning users purchased via search engine advertising into valuable customers. The problem: SEA users in principle only saw the advertised product in the focus of the product detail page on the homepage of www.kaufhof.de. If the selected product was not to the user’s taste, he usually clicked back to the search page and was thus lost to the shop.
By displaying alternative product recommendations when entering via SEA-ads, Galeria Kaufhof was able to increase user value by 23 percent with the help of trbo.
HOW MYDAYS INCREASED THE CONVERSION RATE BY 6.9%
mydays offers a large number of products which vary strongly from region to region and which are also sold depending on the different interests of the users. The aim of the test of a recommendation engine on the homepage was to be able to address both new and returning users precisely and, thus, to increase the conversion rate significantly.
By showing perfectly tailored recommendations, the conversion rate of mydays could be increased by 6.9 percent with the help of trbo.
HOW TRIGEMA ACHIEVED A 6% HIGHER USER VALUE
The long-established company TRIGEMA has been operating its own online shop since 2004 - in 2017 the web shop was completely overhauled. Even after the relaunch, TRIGEMA continues to work on improving the user experience on the website continuously. This also includes an appealing and easy-to-use search function. TRIGEMA decided to investigate a change in the search slot layout as part of an A/B-test.
The change in the layout of the search function in the TRIGEMA shop led to a 6 percent higher user value and a 4 percent higher conversion rate.
HOW MEDION WAS ABLE TO INCREASE THE USER VALUE BY 20% THROUGH THE INSERTION OF EXIT INTENT LAYERS
Like many retailers, MEDION faced the challenge that (potential) customers browse the web shop, click on some products and then leave the shop again. MEDION, therefore, decided to test the insertion of an Exit Intent Layer as part of an A/B-test.
By applying an Exit Intent Layer, Medion was able to increase the user value by 20 percent.
41% INCREASE IN USER VALUE: HOW THOMAS COOK LEVERAGES HOME PAGE PERSONALIZATION
In the travel sector users attach great importance to a personalized booking experience. Therefore, the travel company Thomas Cook tested trbo's personalization options on their home page. Individually customized boxes were shown - with inspiration for families or couples without children, last searches and many more.
The result: a 41 percent higher conversion value through personalization.