Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Cost per Mille (CPM)

previous term

Cost per Mille (short: CPM; french mille = thousand) is a billing model for advertisements in advertising planning. In CPM, the price of an ad is calculated per thousand impressions, which is why it is also known as the thousand-contact price.

 

Calculation of the CPM:

 

CPM = (total cost / reach) x 1000

 

In CPM, a distinction can be made between gross CPM and net CPM:

 

Gross CPM includes several contacts of a single person in the calculation.

 

With net CPM, the direct debit only takes place once 1000 different people have viewed the advertising measure.

 

In addition to online marketing, the cost per mille is also used in TV, radio and print advertising.

 

In addition to CPM, there are other, alternative billing models:

 

next term

To display the terms, click on the link

Whitepaper

Onsite-Personalisierung: 10 Tipps für Online-Händler

Mit Onsite-Personalisierung wird die Website zum persönlichen Einkaufsberater - und die Umsätze steigen
Request white paper now

Recommendations: 5 Tipps für mehr Umsatz durch passende Empfehlungen

Dieses Whitepaper zeigt, wie gute Empfehlungen funktionieren und gibt Tipps für den Einsatz von Recommendations.
Request white paper now

Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

Request demo