Glossary

What does onsite personalization mean, what is it about multivariant testing?
 Important terms from our industry - simply & quickly explained.

Conversion Optimization

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Conversion optimization or conversion rate optimization refers to actions that lead to an increase in the number of conversions or an increase in the conversion rate. A conversion can be anything from a simple registration, to a download or an actual purchase.

 

Since the conversion rate depends on countless factors, there are many possibilities for conversion rate optimization in online marketing. Onsite, the possibilities range from usability improvements to personalized content and mobile-optimized landing pages. Offsite, conversions can be optimized, e.g. through meaningful advertising texts, the use of statistical twins or target group-specific advertising environments.

 

Important for conversion optimization is a functioning (multichannel) tracking, best combined with a meaningful attribution, in order to also evaluate each action on its success. With A/B and multivariate tests, the best customer approach can be tested continuously and the conversion rate can be further optimized in the long term.

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Whitepaper

Onsite Personalization: 10 Tips for online merchants

With onsite personalization, the website becomes a personal shopping assistant – and sales increase.
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Recommendations: 5 Tips for more Sales through Product Recommendations

This whitepaper shows how good recommendations work and provides tips for using them
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A playful approach to success: Retain users & increase sales with gamification

We'll show you how you can use gamification to entertain your customers and increase sales
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Personalization for the home & living industry

Turning the website into the perfect furniture consultant
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Personalization for the Fashion Industry

How to turn your website into a personal shopping assistant
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How to prepare your online shop for Christmas

Festive spirit on your website
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Personalization in B2B

Turning the website into a digital sales representative
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Paper: Personalization & Testing

Status Quo and Way Forward
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Data Strategy & Personalization

A treasure trove of data for more customer centricity
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Using A/B and Multivariant Testing for Onsite Optimization

The reliable path to success
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Personalization for Publishers

How the dream of an individual online newspaper becomes reality
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Request your free demo

Would you like to find out how your company can benefit from the various possibilities offered by trbo technology? In your personal, non-binding demo you will learn everything about onsite personalization, recommendations, A/B & multi-variant tests and much more.

trbo GmbH
Leopoldstr. 41 | 80802 Munich, Germany
+49 (0) 89 215 38 68 0 | info@trbo.com

trbo Inc.
429 Lenox Ave | Miami Beach, FL 33139 United States
1-844-200-7222 (toll free) | contact@trbo.com

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