Conversion Optimierung

Conversion optimization or conversion rate optimization refers to actions that lead to an increase in the number of conversions or an increase in the conversion rate. A conversion can be anything from a simple registration, to a download or an actual purchase.


Since the conversion rate depends on countless factors, there are many possibilities for conversion rate optimization in online marketing. Onsite, the possibilities range from usability improvements to personalized content and mobile-optimized landing pages. Offsite, conversions can be optimized, e.g. through meaningful advertising texts, the use of statistical twins or target group-specific advertising environments.


Important for conversion optimization is a functioning (multichannel) tracking, best combined with a meaningful attribution, in order to also evaluate each action on its success. With A/B und multivariate tests, the best customer approach can be tested continuously and the conversion rate can be further optimized in the long term.

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See also: Search Engine Advertising