After the start of Manuel Gruhn as Strategic Account Manager, there is also highly motivated reinforcement in the marketing department. Valentina Boe starts as Performance Marketing Manager.
Valentina studied International Tourism Management in Karlsruhe and graduated with a Bachelor’s degree. Afterwards she worked as Social Media & Marketing Manager at UFR GmbH, a gastronomy business in Munich. There, she was responsible for growing and managing the social media channels, including campaign management, maintaining the restaurants’ website, as well as ensuring appealing communication with great photos and cool content.
She then gained experience with extraETF, a platform for private investors and publisher of the financial magazine “Extra-Magazin”. There, too, she built up a sound SEA strategy in the area of financial products, always kept the social media channels up to date with expert tips and accompanied the relaunch of the knowledge section on the website.
At trbo, Valentina now will use her accumulated knowledge from B2C and B2B marketing. She will support us in structuring and optimizing the ad accounts and will identify new potentials and opportunities for lead generation.
In her private life, Valentina is a real gourmet. She loves food and scouts out the best bars and restaurants in Munich and the surrounding area. She meticulously documents her favorites in Excel spreadsheets. As a foodie, Valentina naturally observes the eating habits of others, so: anyone who eats pizza with ketchup or mixes Coke with red wine will definitely not become Best Friends with Valentina.
“Being unhappy is a choice. I try to find something every day that makes me happy, even if it’s just that fourth espresso with a biscotti,” says the half-Italian.
We observed her love for espresso on the first few days in the office – the coffee bean stock drastically reduced already. But she also spoiled us right away with some home-baked cantuccini. We thought they were really great and are looking forward to more of her baking.
Welcome to trbo, dear Valentina!