360-degree view of the customer: Partnership between minubo and trbo

We are excited to announce a great new partnership: from now on we have a strategic partnership with minubo

minubo’s comprehensive Business Intelligence solution is a perfect fit for trbo because we share a common goal: to provide our customers with a 360-degree view of their customers and help them further improve and personalize their customer journey.


Commerce Intelligence and Personalization side by side


With its Business Intelligence Cloud, minubo serves as a “single point of truth”, i.e. a database that is cross-channel, comprehensive and always up-to-date. In addition to these extensive analytical possibilities, minubo also provides the possibility of creating dynamic segments in a targeted manner. These take transactional data as well as historical and cross-channel insights into account. The segments can then be fed directly into various third-party systems, such as trbo, via an interface and can then be used for personalization.


Additionally, minubo provides a holistic analytics database. This allows the additional use of data on margins, returns, stocks and ranges. And on top of that, minubo provides extensive reporting possibilities for measuring campaign success. Thus the best of both worlds comes together: Behaviour-based onsite actions in real-time with data and transaction-based elements for a 360-degree customer view. All of which make our personalization even more precise and individual.


This results in increased customer loyalty, improved user experience and enhanced product performance.


Business Intelligence by minubo


The business intelligence solution helps companies make full use of their data as well as better and faster data-driven decisions. With minubo, you get tech and tools in one solution: From standard and custom integrations across a high-performance ETL process and a flexible analytics database that has a built-in commerce data model, to the tools you need for a data-driven work culture.


The Hamburg-based company has many years of industry experience and extensive expert know-how from over 150 implemented business intelligence projects in retail, e-commerce and omnichannel.


A strong business partner for trbo

As part of the partnership, minubo will also provide proactive consulting (support & advice) by trained minubo employees. These can then support customers in the planning and conception of personalization & optimization and the monitoring and analysis of various tests, among other things. This way, even small teams with limited personnel resources can benefit from the possibilities that onsite personalization offers for their business.


We are very much looking forward to a successful cooperation!


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