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Blog
Marketing and HR grow - Mona Philippi and Steve Hilbert start at trbo
Once again, we have a special announcement. With the start of our two new employees, we have taken an...
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Recent Articles
Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing
24 July, 2025
What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for...
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5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)
23 July, 2025
Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier,...
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Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing
15 July, 2025
Having the right test setup is essential for testing your website. Let us show you the best practices...
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Blog
Test, Measure, Understand: The Statistics Behind A/A, A/B, and Multivariate Testing
What it takes to set up meaningful A/A, A/B, and Multivariant tests – and what you should watch out for...
Read More
Blog
5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)
Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier,...
Read More
Blog
Test Setup: Do’s, Don’ts, and Common Pitfalls in Website Testing
Having the right test setup is essential for testing your website. Let us show you the best practices...
Read More
Blog
Master Seasonal Shopping with trbo: Personalization, Bundles & Conversion-Driven Features
As families gear up for a new academic season, the U.S. retail market is projected to surge from $32 billion...
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Blog
trbo Personalize – More Than Just Personalization
trbo Personalize can do much more than customize your website's content for individual users. It has...
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Blog
The Future of AI in E-Commerce
AI in e-commerce is changing the game. Brands that learn to leverage AI will reap the benefits of smarter...
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Blog
E-commerce Accessibility: How trbo Supports Inclusive Experiences
Let’s explore why accessibility is important in e-commerce and how trbo’s technology supports a more...
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Blog
Subscription Commerce: Flexible, Personal – and Built to Last
Subscription commerce is booming – and to succeed, you need to understand what customers want and when...
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Blog
Micro-Personalization: Small Details That Make a Big Impact
Micro-personalization is about understanding behavior at a granular level. It's subtle, but can dramatically...
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Blog
Still Sending the Same Message to Everyone? Why That’s Costing You
Personalization vs. Non-Personalization: How e-commerce brands can close the gap between relevance and...
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Blog
Reducing Bounce Rates: How Personalization Keeps Users on Your Site
First impressions matter – in person, and especially in e-commerce. When users land on your website,...
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Blog
Predictive Personalization: Meet Needs Before They Arise
In e-commerce, it's not just about what you show – it's when and how you show it. That's where predictive...
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