The long-established company TRIGEMA has been operating its own online shop since 2004 – in 2017 the web shop was completely overhauled. Even after the relaunch, TRIGEMA continues to work on improving the user experience on the website continuously. This also includes an appealing and easy-to-use search function. TRIGEMA decided to investigate a change in the search slot layout as part of an A/B-test.
The change in the layout of the search function in the TRIGEMA shop led to a 6 percent higher user value and a 4 percent higher conversion rate.