Case Study

Rose Bikes Case Study

Like many other online shops, ROSE Bikes GmbH faced the challenge of reducing the high bounce rate among users who came to the web shop specifically via Google Shopping Ads or Product Listing Ads (PLAs). The goal of the campaign with trbo was to reduce the bounce rate of these expensively bought in users with the help of a smart website entry, not only encouraging them to stay, but to buy successfully.

Together with trbo, Rose Bikes created an improved page entry for users of Google Shopping Ads. This reduced the bounce rate by 9.5 percent.
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