Even in B2B, customers increasingly expect a simplified shopping experience and personalized content. The first groundwork has already been laid. Thus, tailoring the content to the customer’s purchasing history, browsing behavior in the shop and his or her needs would be easy. That’s why it is so important for B2B retailers to connect and use existing customer data effectively and turn the website into a digital sales representative.
As a leading provider of onsite personalization, optimization and testing, trbo contributes to the improvement of the customer experience of numerous online retailers – including B2B retailers. This whitepaper shows you how to successfully implement personalization in your B2B online shop.