Oui has been asking itself for some time whether the motivational elements known from the travel sector also work in the fashion sector. They show the number of views and purchases of individual products in the online store. The goal: to use similar group motivation elements to motivate users to increase their shopping cart value and make more purchases.
With the help of trbo, such a group motivation element was displayed. This significantly increased the conversion rate and user value – both on desktop and on mobile devices.