Leveraging Onsite Personalization for Improved Retail Media

As retail media becomes a central pillar of e-commerce strategy, the focus must shift from simply displaying ads to delivering relevant, timely, and personalized experiences. Retailers are no longer just selling media space, they are building platforms where brands can connect meaningfully with shoppers at every stage of their journey. As retail media grows, these personalized touchpoints increasingly include paid placements, where brands invest in visibility that aligns with user intent. The key to unlocking this opportunity is onsite personalization.