With personalization and optimization by trbo, Fackelmann is constantly working on making the customer experience in the online shop www.fackelmann.de even better. This also includes drawing the users’ attention to suitable offers. But does the suggestion of product sets succeed in encouraging customers to make a purchase? This is exactly what Fackelmann wanted to find out with the help of trbo.
Displaying the information on the availability of a set-offer where users could make a bargain led to a 17% increase in the conversion rate.