Calumet Photographic is Europe’s largest professional photo and video equipment supplier, offering thousands of products in their online shop and many store locations. A large portion of their stock is used equipment, which they acquire through a buy & swap program.
Calumet was looking for new ways to get more visitors who land on the “Sell” page to fill out and send the seller’s form.
Read our case study to learn how Calumet Photographic used a simple banner to gain more fill-outs and over 6% Lead Generation Boost. See also how a small adjustment achieved significant results in Click-through-Rate.