Tobias Schweighöfer joins trbo as Head of Business Development

Tobias Schweighöfer

Munich, August 1, 2016 – Effective immediately, the 30-year-old will be responsible for the account management and marketing as the Head of Business Development. His extensive experience in the online industry will help the start-up to expand its cloud-based onsite marketing tool.
Tobias Schweighöfer will be responsible for customer support, strategically important accounts and acts as the central interface to the software provider’s product development. He will also gradually expand the marketing activities of trbo GmbH. Schweighöfer benefits from his experience gained in various departments of intelliAd Media GmbH over the past five years.

“The exciting thing about trbo is the data-driven individual visitor approach in real time and the resulting possibilities for conversion rate optimization,” explains Tobias Schweighöfer.

He completed his business studies with a focus on International Marketing and E-Business in 2011 as Master of Science at the Private University of Göttingen. In his new position, Schweighöfer will be able to contribute sound knowledge in his previous special fields of tracking, attribution and reporting. At trbo, he will focus mainly on establishing closely coordinated departments and ensuring customer-oriented product support, development and communication right from the start.

“With Tobias Schweighöfer we gain a real performance marketing professional with a hands-on start-up mentality. The right mix to further boost our growth,” states trbo’ s Managing Director Felix Schirl.

Mona Philippi

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