JENTIS offers a powerful server-side tracking platform that enables companies to collect their web data accurately and in compliance with data protection regulations. By using server-side tracking, businesses gain full control over their data flows, allowing them to improve data quality and ensure compliance. The platform supports a wide range of integrations with popular marketing and analytics tools, ensuring seamless integration into existing systems. With the AI-based technology Synthetic Users, it is now possible for the first time to replace missing conversion data with synthetic data to optimize campaign performance and increase ROAS.