trbo x hmmh
The combination of trbo’s onsite personalization platform and hmmh’s strategic consulting and technological expertise opens up new opportunities for profitable growth in e-commerce. Personalization, data strategy, and conversion optimization.
From data strategy to targeted customer engagement. Build marketing architectures with hmmh – personalize with trbo.
Why use trbo and hmmh?
hmmh has been an international pioneer in e-commerce for over 30 years. As a digital agency, they combine software development (shop systems, websites, apps) with consulting in marketing, e-commerce, and analytics. In partnership with trbo, technological and strategic expertise come together to create measurable value.
Strategic expertise meets personalization technology
Building a first-party strategy
Developing marketing architectures that enable personalized, cost-efficient customer engagement – independent of third-party data.
Breaking down and connecting data silos
Customer segments become accessible across systems and user profiles are unified.
trbo + Sales analytics
Purchase history analytics help determine the business value of individual customer segments. This forms the basis for a personalization rollout plan, ensuring that high-value customers receive targeted messaging and offers first. trbo’s segmentation capabilities are enriched with these profile attributes.
Conversion optimization
Long-term success is only possible when you truly understand your customers. The needs and barriers of key segments (e.g. loyal customers, churn-prone users) must be identified and addressed. hmmh delivers the methodology – trbo provides the platform.
“This collaboration demonstrates how technological innovation and strategic expertise can strengthen companies in a highly competitive e-commerce market. With a shared mission to put the user at the center, trbo and hmmh are setting new standards for personalized online experiences.”
Dr. Björn Zierul
Subject Owner Analytics & Optimization, hmmh
"Our partnership with hmmh allows us to seamlessly embed our onsite personalization technology into strategic marketing concepts. By combining our platform with hmmh’s strategic expertise, we help businesses engage their users more effectively and achieve long-term success."
Felix Schirl
CEO, trbo
Customer Success Story: trbo x hmmh x animonda
As a personalization expert, trbo delivers dynamic, real-time onsite experiences. hmmh brings strategic and technical expertise to help brands build scalable, data-driven commerce infrastructures. Together, we help brands like animonda create seamless, relevant customer journeys – from first click to lasting loyalty.
Using trbo Advise, animonda guides pet owners to the ideal product via a short, intuitive questionnaire. Based on the answers, trbo Personalize displays tailored recommendations – even remembering the pet’s name for that extra personal touch.
Why this collaboration stands out:
- Smart setup by trbo: Personalized experience with trbo Advise + trbo Personalize
- Strategically refined with hmmh: UX feedback and insights ensure seamless usability
- Data-driven teamwork: hmmh analyzes behavior; trbo turns it into high-impact campaigns
Together, we created an experience that’s not only highly personalized, but also strategically aligned with user needs – proving that thoughtful personalization can be as helpful as it is engaging.
Mehrere Hundert Kunden vertrauen auf trbo
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Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!
Let's get personal
Start delivering memorable, 1:1 experiences that keep your customers coming back.
Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!
Zünde den trbo
Kreiere einzigartige, personalisierte User Experiences, die deine Kunden begeistern und sie immer wieder zurück kommen lassen.
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