trbo x Havas Market
Havas Market is the dedicated e-commerce unit within Havas Media, bundling all capabilities brands need to succeed in digital commerce. As part of the global Havas network, Havas Market combines data-driven performance marketing and Retail Media with deep consumer, brand, and channel understanding, always with a clear focus on measurable business outcomes.
Why use trbo and Havas Market?
The collaboration between trbo and Havas Market combines strategic media activation with personalized onsite experiences. While Havas Market drives high-quality traffic through performance marketing, marketplace strategies, and retail media campaigns, trbo ensures that this traffic converts by dynamically tailoring onsite journeys.
By aligning data, media, and onsite signals, both partners create a continuous performance loop that unlocks new commerce potential. Advertisers benefit from synchronized insights, seamless execution, and a measurable uplift in both campaign performance and onsite conversion.
Taking personalization to new heights
Direct-to-Consumer (DTC) Growth
Havas Market supports brands in building and scaling their DTC business with a clear focus on data-driven efficiency. SEA campaigns are structured in a granular manner and optimized using automated bidding strategies, while affiliate partnerships specifically increase reach and sales. Havas Market uses biddable media—including programmatic and paid social—to precisely target relevant audiences. In addition, automated email sequences and personalized customer journeys ensure higher repurchase rates and strong DTC profitability.
Marketplace Management
Havas Market optimizes brand presence on Amazon and other marketplaces through strategic support for seller and vendor setups, including product and content optimization, sponsored ads, DSP strategies, and ongoing performance management. TikTok Shop integrations unlock additional social commerce potential.
Retail Media
Retail media enables brands to communicate highly effectively directly at the digital point of sale – for example, on Amazon, retailer websites, or marketplaces.
Havas Market develops retail media setups that not only generate reach but also activate purchase-related signals and cover the entire shopper journey.
Greater visibility: Through precise placements in search results and category environments.
More sales: Optimized bidding logic and data-based category tuning maximize the sales impact.
Stronger brand impact: Retail media is integrated across brand and performance campaigns to combine awareness and purchase impulses.
Affiliate Marketing
Havas Market develops scalable affiliate programs with content publishers, influencers, and commerce partners. Performance-based compensation models and data-driven optimization create an efficient channel for increasing sales throughout the entire customer journey.
Biddable Media
Havas Market manages SEA, programmatic, and paid social within an integrated data and automation framework. Real-time optimizations and dynamic bidding strategies enable targeted outreach, measurable results, and efficient budget utilization.
"The partnership between Havas Market and trbo brings together two strong areas of expertise that complement each other perfectly: While Havas Market develops data-driven strategies along the entire commerce journey, from media activation to traffic control, trbo ensures personalized user experiences and maximum relevance in the onsite area. Together, we create real added value for advertisers by seamlessly combining campaign impact, customer experience, and conversion performance."
Mirko Auferkamp
Performance Director, Havas Market
“With Havas Market, we combine high-quality commerce traffic with personalized onsite experiences. By closely integrating media, data, and experience, we create a measurable uplift for brands across the entire customer journey, from the first campaign interaction to the final conversion.”
Felix Schirl
CEO trbo
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Let's get personal
Start delivering memorable, 1:1 experiences that keep your customers coming back.
Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!
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