A/B & Multivariant Testing

Put your webshop to the test with our versatile testing capabilities. At trbo, we offer (dynamic) A/B, multivariant or multi-armed bandit tests that rigorously evaluate your website’s performance.

Our onsite personalization platform seamlessly integrates these tests, allowing you to view the results directly in the trbo system or your preferred tracking tool. Analyze data, make informed decisions, and optimize your site effortlessly. Improve your online presence by including personalized content that resonates with your audience and create a truly personalized shopping experience for your customers.


Minutes for test setup

parallel tests


testing types

Testing is essential

Whether higher conversion rates, lower bounce rates, more newsletter sign-ups or higher sales – (dynamic) A/B & multivariant tests help you achieve your goals. Even if they are not achieved directly, you gain valuable insights from each test.

A/B tests

With A/B testing from trbo, you can test targeted changes on your website or in your store. This way, you can determine precisely which version works better and improve the user experience and conversion rates.

Dynamic A/B tests

Dynamic A/B tests adapt to the user profile and thus improve the customer experience. This enables you to adapt individual parts of the web store in a customer-centric manner, even for very different buyer segments.

Multivariant tests

With multivariant tests, also called A/B/n tests, you can compare multiple changes in real time. Easily compare the effectiveness of changes in the trbo system or tracking tool of your choice.

Multi-armed bandit tests

Multi-armed bandit tests are dynamically self-optimizing tests that overcome a major weakness of A/B and multivariant tests. Machine learning and AI are used to dynamically optimize the test on an ongoing basis.

A/B testing in action!

Do it like L’Oréal and increase the conversion rate of your store by 30% by using A/B tests!

trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.

trbo Personalize

Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation

See the trbo toolbox

The technical base

A/B, multivariant & multi-armed bandit test

The trbo platform makes it easy to conduct simple A/B tests as well as extensive multivariant tests. For this purpose, your website visitors are divided into two or more groups. The results of these tests can be viewed in a clear reporting area of the trbo platform and successes can be seen at first glance.

Dynamic segmentation enables targeted grouping of users by behavior, interests, and preferences. This makes it possible to test different content versions in a targeted way – and find out which approach works best.

Machine learning uses algorithms and data analytics to automatically identify user patterns and preferences to optimize the customer experience. With trbo, you can use this powerful tool to further refine your testing strategies.

By using Big Data in conjunction with trbo, you get the opportunity to tailor your testing strategies even more precisely to the individual needs of your users and thus sustainably improve their user experience.

The size of your target group often defines the duration for a significance. Anyhow, a test is always worth a try, from a user base of 100 users up to millions, as long as there is a hypothesis underlying.

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!