Dynamic Segmentation

Dynamically segment users based on their interests, preferences, or browsing behavior on your website.

Target effectively different groups of users without the need for full personalization by using dynamic segmentation and dynamic content. This allows you to refine your marketing strategies and target users with content that is relevant to their specific interests.

Static segments vs. dynamic segments

Divide customers into static segments based on their actions or add a temporal component to use them as dynamic segments.

Use customer interests in segments

Use segments to distinguish the interests of your users into impulsive, temporary and permanent.  This allows the store to show exactly matching recommendations, although temporarily products outside the regular interest are also considered.

Segmentation according to brand affinity

Special preferences of your users can be highlighted as soon as they enter the store. The teaser areas on the start page offer special potential, as they can be dynamically changed after each session.

Want proof?

trbo helps companies of all types and sizes create exceptional customer experiences through personalization.

trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.

trbo Personalize

Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation

See the trbo toolbox

The technical base

Dynamic Segmentation

In order to be able to use dynamic segments, there must be a cleanly structured tracking system in which data is collected, if necessary also an external data connection. 

Machine learning, with the help of algorithms and data analytics, automatically detects patterns and preferences of your store’s users.

Enable data & analytics on consumer behavior:

  • personalized recommendations
  • targeted offers
  • customized content 

The click-in channel is an important data collection related to dynamic segments, as specific content and offers can be developed there.

Use A/B testing to test different versions of your website, content or offers. Find out which version performs best and gives users the best possible experience.

Personalized content and recommendations can be delivered independently of a specific online store or e-commerce platform to enable seamless and consistent personalization across different sales channels.

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

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