Analysis & Optimization

Improve customer loyalty, purchase incentives, and store optimization by enhancing the user and customer experience on your website.

trbo’s analytics and optimization features focus on driving engagement and maximizing conversions. Enhance your online presence with strategies tailored to your audience.

Effective optimization with A/B and multivariant tests

A/B and multivariant testing as the basis for successful website optimization to achieve the desired goal (more leads, more sales, etc.). trbo offers extensive testing functions to enable successful optimization.

Optimization through personalization

Targeting website visitors on an individual basis is a must. Personal recommendations, matching promotions, and greeting shopping cart abandoners are just a few of the ways to present users with customized content.

Optimization for mobile devices

Behavior on mobile devices differs from desktop users. Measures should therefore be optimized specifically for mobile devices. With trbo, numerous options are available to target mobile users.

Optimization in use: 23% user value increase

How Galeria Kaufhof was able to increase user value by 23% through targeted landing page optimization.

trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.

trbo Personalize

Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation

See the trbo toolbox

The technical base

Analysis & Optimization

For intelligent optimization, we include a wide variety of data. Through A/B testing, changes on the page can be easily tested on users. In the background, a self-learning algorithm optimizes the user approach. 

Dynamic segmentation enables:

  • classification of users in real time, based on their behavior, interests and preferences.
  • showing personalized and tailored content

Machine learning automatically detects user patterns and preferences to generate personalized content and recommendations. This optimizes the customer experience.

Knowing the consumer behavior of your customers enables you to:

  • play out personalized recommendations, targeted offers and tailored content
  • take into account individual preferences and needs of the user

Identify and use surfing behavior during an online browsing session to:

  • identify visited pages, clicks, dwell time, and interactions.
  • personalize content, display recommendations, and ads that match a user’s individual interests and preferences.

Use A/B testing to test different versions of your website, content or offers. Find out which version performs best and gives users the best possible experience.

Personalized content and recommendations can be delivered independently of a specific online store or e-commerce platform to enable seamless and consistent personalization across different sales channels.

Auf der Suche nach einem Anbieter mit dessen Hilfe wir mittels Software as a Service auf unseren Webseiten den Besuchern für sie relevante Angebote anzeigen können, sind wir mit trbo fündig geworden und haben damit auch durchweg positive Erfahrungen gemacht. Bekommen haben wir ein Tool, welches speziell auf die Bedürfnisse der Telekom zugeschnitten ist und auch bei sich ändernden Anforderungen von trbo schnell und lösungsorientiert angepaßt wird. Hat man ein Problem, so steht einem der trbo Support stets kompetent und schnell zur Seite.
When we were looking for a provider with whom we could show visitors relevant offers on our websites using Software as a Service, we found trbo and have had consistently positive experiences with it. We have received a tool that is specifically tailored to Telekom's needs and can be adapted quickly and in a solution-oriented manner as trbo's requirements change. If you have a problem, trbo support is always available to help you quickly and competently.
Frank Benner Business Epic Owner for Campaign Automation Business Epic Owner für Kampagnenautomatisierung

Mehrere Hundert Kunden vertrauen auf trbo

Trusted by hundreds of leading brands

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Zünde den trbo

Kreiere einzigartige, personalisierte User Experiences, die deine Kunden begeistern und sie immer wieder zurück kommen lassen.

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!