Analysis & Optimization

Improving the user experience and customer experience on your website promotes customer loyalty, purchase incentives and store optimization.


Effective optimization with A/B and multivariate tests

A/B and multivariate testing as the basis for successful website optimization to achieve the desired goal (more leads, more sales, etc.). trbo offers extensive testing functions to enable successful optimization.

Optimization through personalization

Targeting website visitors on an individual basis is a must. Personal recommendations, matching promotions, and greeting shopping cart abandoners are just a few of the ways to present users with customized content.

Optimization for mobile devices

Behavior on mobile devices differs from desktop users. Measures should therefore be optimized specifically for mobile devices. With trbo, numerous options are available to target mobile users.

Optimization in action: 23% user value increase

How Galeria Kaufhof increased user value by 23% through targeted landing page optimization.

The technical Base

Analysis & Optimization

For intelligent optimization, we include a wide variety of data. Through A/B testing, changes on the page can be easily tested on users. In the background, a self-learning algorithm optimizes the user approach.

Dynamic segmentation enables:

  • Classification of users in real time, based on their behavior, interests and preferences.
  • Playout of personalized and tailored content

Machine learning automatically detects user patterns and preferences to generate personalized content and recommendations. This optimizes the customer experience.

Knowing the consumer behavior of your customers enables:

  •  Play out of personalized recommendations, targeted offers and tailored content
  • take into account individual preferences and needs of the user

Identify and leverage surfing behavior during an online browsing session:

  • identify visited pages, clicks, dwell time, and interactions
  • personalize content, recommendations, and ads that match a user’s individual interests and preferences.

Use A/B testing to test different versions of your website, content or offers. Find out which version performs best and gives users the best possible experience.

Delivers personalized content and recommendations store or platform independently across different sales channels to enable seamless and consistent personalization.

See the trbo toolbox

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!