User segmentation is an important pillar of a successful personalization strategy. It provides insights on the various customer needs to address them in the most effective way. By targeting specific groups, marketers can approach their users more precisely and significantly increase the relevance of the online shop. Segmentation not only improves the user experience, it also creates long-term user loyalty through more personalized experiences and boosts sales.
This whitepaper shows specific examples to illustrate how segmentation works and how it can be used successfully for onsite personalization.