HOW GALERIA KAUFHOF IMPROVED ITS USER VALUE BY 23%
Like many other shops, Galeria Kaufhof also faces the challenge of turning users purchased via search engine advertising into valuable customers. The problem: SEA users in principle only saw the advertised product in the focus of the product detail page on the homepage of www.kaufhof.de. If the selected product was not to the user’s taste, he usually clicked back to the search page and was thus lost to the shop.
By displaying alternative product recommendations when entering via SEA-ads, Galeria Kaufhof was able to increase user value by 23 percent with the help of trbo.