UP TO 1050% INCREASE IN CTR: HOW ECCO LEVERAGES INFLUENCER CAMPAIGNS TO DRIVE IMPORTANT KPIS
Founded in Denmark in 1963 ECCO has grown into becoming one of the world’s leading shoe brands with products sold in over 89 countries.
The Danish manufacturer uses trbo to create outstanding experiences in their online shop. An influencer campaign was set up and tested with trbo to evaluate whether overlays featuring different influencers would improve the Click Through Rate (CTR) on the website in different countries.
By leveraging influencer campaigns as overlays on the website, ECCO's CTR but also the conversion rate were positively impacted.