Recommendations are almost standard in online shops nowadays. But not every recommendation makes sense and increases sales. After all, a good recommendation is based on more than "customers also bought..."
Individual advice is the be-all and end-all of shopping - even in eCommerce. Online, technology takes over the job of a salesperson in the favorite store around the corner. With the help of targeted recommendations, the conversion rate as well as the value of the shopping cart can be increased. Relevance and personalization of recommendations are the cornerstones for their successful use.