trbo strengthens the management with Anna-Katharina Knarr and Jan Burmester
Munich, November 16, 2017 – Shortly before the start of the new year, trbo is gaining top reinforcement. With the addition of Jan Burmester and Anna-Katharina Knarr, the Munich-based technology company is expanding its team to include two new leaders: As Head of Sales, Jan Burmester (38) will be responsible for the future expansion of the business. Anna-Katharina Knarr (30) will take care of existing customers in her new function as Head of Account Management.
Jan Burmester is now responsible for the further sales expansion of the Munich-based technology company. Before joining trbo, he gathered almost ten years of sales experience in the online business: Most recently, he was responsible for the Sales North/D-A-CH team management at the Outbrain marketing platform. Before that, the native of Lower Saxony held numerous positions in the sales area – for example at the retargeting specialist Criteo, where he was responsible for leading the new customer business in the retail, travel and classified areas.
From now on, Anna-Katharina Knarr will be in charge of customer support at trbo and will also be responsible for strategically important accounts. She benefits from her many years of experience in the online and performance marketing industry. Lastly, the native of Munich was active as senior performance manager with the Burda-daughter C3. This position was preceded by almost three years at Quantcast, specialists for Audience Insights and Real-Time Advertising, where the business administrator was responsible for the management of key accounts. Her entry into the sales industry with a focus on E-Commerce was carried out with the performance marketing specialists of intelliAd.
“With Jan Burmester and Anna-Katharina Knarr, we have gained two real online marketing professionals for trbo. They will be essential in helping trbo to continue the growth of the current year in the coming years,” comments trbo’s Managing Director Felix Schirl.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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