trbo strengthens its management team: Markus Fröhlich is appointed as Chief Sales Officer
Munich, September 18, 2019 – trbo, the specialists for onsite personalization, optimization and testing, are strengthening their management team: Markus Fröhlich is appointed as Chief Sales Officer (CSO). The 37-year-old will now be in charge of the sales and business development team and also will be responsible for tapping new potential.
Born in Austria, he first studied law in Linz before completing his Master of Business Administration. Already during his studies Fröhlich founded and led the advertising agency DCNTRL. After finishing his studies he became managing director at Check:Europe Travel GmbH. He then worked as Senior Sales Manager at DailyDeal in Austria, where he helped to build up the travel division. Later he moved to Munich: As Sales Manager Southern Germany and Head of Sales Switzerland at RegioHelden GmbH, he was responsible for the travel division. Furthermore, he held the position of Sales Manager at FreizeitHeroes GmbH. Before joining trbo, Fröhlich was the Managing Director of the advertising agency MarktGiganten, an out-of-home marketer specializing in retail advertising.
“With Markus Fröhlich, we have been able to gain a proven sales expert. He is the ideal addition to our management team. His many years of experience as a sales manager and managing director will help us to continue our successful growth of recent years and take it to the next level,” says Felix Schirl, Managing Director and CTO of trbo GmbH.
Markus Fröhlich adds: “trbo offers a very exciting and innovative product that customers clearly benefit from. The market demand for these solutions is growing – and I am looking forward to working with the entire team to drive trbo’s growth forward.”
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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