trbo expands its Account Management
Munich, July 16, 2018 – Alejandro Guizar starts as a Senior Account Manager and Marco Braun as an Account Manager in trbo’s customer service department. The technology company, which specializes in individualized customer approach, is expanding its team in response to the constant growth of recent years.
Alejandro Guizar will be responsible for trbo’s key accounts as a Senior Account Manager. The tracking specialist with Google Tag Manager certification comes from intelliAd and will contribute his extensive experience in performance analysis to the team. Before that, he worked in the performance marketing department at Experteer.
With Marco Braun, trbo wins another Account Manager. As one of the first employees of the influencer marketing platform Reachbird, Braun has sound knowledge in account management, CRM and marketing. In order to meet the growing number of new customers at trbo, Braun will support the company in customer support in the future.
“The onsite personalization market has become very dynamic in recent months. Companies have recognized the great potential that individual, real-time communication with their customers offers. The need for competent advice is growing accordingly. With Alejandro and Marco, we have gained two experienced contact persons who will support our customers competently,” states Anna-Katharina Knarr, Head of Account Management at trbo.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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