trbo allocates its PR-budget to cocodibu
Munich, July 05, 2016 – The technology experts at trbo have employed cocodibu for their PR work. The PR agency for the digital economy and society now functions as an external press office and is responsible for classic press relations and content marketing. The budget was allocated following a screening process.
“cocodibu has excellent connections to the relevant media and influencers and broad expertise – both in e-commerce and online marketing. This deep understanding of our market was the decisive factor in our agency decision,” states trbo’s Managing Director Felix Schirl.
Munich-based trbo GmbH was founded in 2013 and is a technology company that increases user engagement in e-commerce through scientific data analysis. trbo works for customers such as airberlin holidays, fashion4home, hurra.com and windeln.de. With its cloud-based communication tool, the company enables online shops and websites to address visitors in a targeted manner – onsite, in real time and fully automated. In order to optimize the shopping experience of website visitors, a self-learning algorithm analyzes user behaviour based on around 50 visitor characteristics. With this knowledge, the tool then displays individualized layers (areas with suitable content) to hesitant website visitors – similar to a real sales situation in stationary retail.
The Munich-based cocodibu GmbH specializes in PR and communication for the digital economy and society. In addition to classic press and public relations work, the agency offers its clients additional services in the areas of content, influencer and social media marketing. cocodibu currently works for clients such as Boris Gloger Consulting, intelliAd, MediaCom, mediascale, Neverest, PROAD, Paymorrow, queo, quisma, Soulsurf, Spreadshirt and the webguerillas. Christian Faltin and Stefan Krüger manage the company founded in 2007.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
Press contact: Esther Schwan, T: +49 (0) 89 – 215 38 68 17, firstname.lastname@example.org