Kira Pawlowski joins trbo as Director Operations
Munich, February 8, 2017 – The Munich-based technology company trbo strengthens its management: Kira Pawlowski is now responsible for product development and human resources as Director Operations. In the newly created position at trbo, the 36-year-old will be in charge of the strategic expansion of the team and will thus further advance the internationalization of the technology company.
In her new position, Kira Pawlowski can look back on many years of experience in online marketing, key account management and human resources. She has worked for the telecommunications service provider Telefónica Deutschland, where she was responsible for managing the technical service providers in the online marketing sector and setting up an infrastructure for audience management. Prior to that, the graduate in business administration with a focus on marketing worked for the technology company intelliAd Media in various positions, including as Director Operations & HR as well as being in charge of Key Account and Project Management.
“What attracts me to work at trbo is an innovative product, a great team and a spirit that can only be found in a start-up. Together with my colleagues, I would now like to support trbo in its international expansion. I am delighted to be able to drive this development forward,” explains Kira Pawlowski.
“Kira Pawlowski is a true online marketing professional. She will not only support us in the further development of our product, but also in the establishment and expansion of our team,” adds Felix Schirl, Managing Director of trbo GmbH.
Munich-based trbo GmbH is one of the leading technology providers for dynamic on-site personalization, optimization and testing. Founded in 2013, the company's data-driven onsite personalization platform provides an all-in-one solution to create, dynamically navigate and measure the success of personalized experiences for each individual visitor - onsite, in real time and fully automated. A self-learning algorithm analyzes user behavior on the basis of around 50 visitor characteristics. This data then allows a targeted delivery of various layers in the design of the online presence, which demonstrably optimize the shopping experience of website visitors. Among trbo's customers are Ströer, Telefónica, limango, Galeria Kaufhof, FTI Touristik, mydays and Triumph. trbo GmbH is managed by Felix Schirl.
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